I am a digital transformation leader in marketing, revenue and strategy that has over 20 years’ experience working with companies focused on growth related to marketing, brand, automation or other tactical efficiencies.
It is very fun to have built the first blog for Equifax and ran their family money and identity monitoring content program for the first 5 years before they brought it in house. The project culminated with an influencer and user generated content marketing contest to win a $10/mo monitoring product. We generated hundreds of video entries that got around 10M votes. That contest was highly successful.
As the Director of CRM and Internet Initiatives for one of the top 10 homebuilders in the country, I deployed an integrated website and CRM system that increased direct sales by 15% and, at the same time, reduced mistakes that saved the company an additional 3%, all in less than 2 years.
The Chicago Wolves professional hockey team had the goal of increasing online season ticket sales. The project identified 4 kinds of ticket holders (corporate sponsors, hockey lovers, young families, and local youth sports groups) to target them directly. With this information, I built a tool that asked several simple questions online (a wizard if you will), and the end result was a season ticket package suited to them. This increased direct online season ticket sales by 8% in the months leading up to the season.
The National Association of Homebuilders needed a jumpstart for a membership drive campaign. During the downturn, their goal was to stabilize the loss of members, energize younger members (as the association is known for being a bunch of old men), and try to create an inclusive atmosphere. Over 20 local associations created and submit their own videos for membership. I had the idea, picked the song, wrote the lyrics, participated in the storyboard, and I hope you enjoy – https://bit.ly/nahb-membership
Beazer Homes wanted to know more about their home buyers around the country, as they needed to target their buyers more effectively on a national level. As an expert that can read and interpret data, with the intent to make decisions, I was able to identify a matrix of 9 persona’s and was able to associate each community and each product line to a home buyer persona. Those persona’s are still in use today, and I believe they have expanded to 15 buyer types.
My wife and I recently married at the start of Covid, and together we have 5 adult kids, ranging from 24 and working full-time to 18 playing baseball in college and a stepson that is highly functionally and on the Autistic Spectrum. I have learned a lot from him, that is for sure.
Coaching 5th through 8th grade travel baseball and basketball is very rewarding. There is no better satisfaction than the look on their faces when then finally accomplish something for the first time that they have wanted to do, and they begin to have trust in themselves and confidence. Mentoring at the high school for the entrepreneur program also provides that same satisfaction.
Favorite Quote: “Good friend, I am building this bridge for him.” –from The Bridge Builder by Will Allen Dromgoole.
Fun Fact: Mitch is a certified scuba diver and has dove with sharks, wild dolphin, sting rays, barracuda and other colorful fish. He has even held a baby octopus in his hands.
Superpower: Mitch is not only patient, but is very good at communicating to get the best out of people. He is passionate about helping people become the best versions of themselves.
Hometown: Buffalo Grove, Illinois
Education: M.B.A. in Computer Information Systems and eCommerce from Georgia State University and a B.A. from the University of Illinois.