Category: General Mitch Levinson Info

Marketing Strategy vs. Marketing Tactics

Marketing is an essential part of any business, and having a solid marketing plan is crucial to the success of a company. Two key components of any marketing plan are the marketing strategy and marketing tactics. While many people often use these terms interchangeably, they refer to two distinct aspects of the marketing plan. Understanding the difference between the two is crucial in developing a successful marketing plan. Marketing strategy is the long-term plan that...

Brand vs. Branding

Branding is a crucial aspect of any business, and a lot of people often use the terms “brand” and “branding” interchangeably. However, there is a distinct difference between the two terms, and it’s important to understand the difference to effectively build a strong brand. Brand refers to the intangible elements of a business, such as its reputation, customer perceptions, and values. A brand is the sum total of all the experiences and interactions a customer...

The Advantages of a Fractional CMO

In today’s competitive business world, having a strong marketing strategy is crucial to success. As a business owner, you may struggle to find the time, resources, and expertise to develop and execute a comprehensive marketing plan. This is where a fractional chief marketing officer (CMO) can help. A fractional CMO is a marketing professional who works with several companies on a part-time or project basis. Here are some of the benefits of hiring a fractional...

Maximizing Your Website’s Visibility: A Guide to SEO Strategies

In today’s digital age, having a website is crucial for any business or individual looking to establish an online presence. However, simply having a website is not enough to ensure success – you must also make sure that it is optimized for search engines to improve its visibility and attract potential customers. Enter search engine optimization (SEO), the process of improving the quality and quantity of website traffic by increasing the visibility of a website...

Data-Driven Decision Making

Data is being generated at an unprecedented rate in today’s world, making it imperative for organizations to be able to analyze and make decisions based on this data. The use of analytics in decision making has become essential for companies to stay competitive, make informed decisions, and drive growth. One of the key benefits of using analytics in decision making is that it provides organizations with a clear picture of what’s happening within the company...

The Benefits of Hiring a Marketing Expert

Marketing is a critical aspect of any business. It increases brand visibility and outreach to potential customers. For this reason, many companies hire marketing experts or consultants to develop effective marketing strategies that drive growth and profitability. Companies should consider hiring a marketing expert. Expertise and Experience: Marketing experts bring a wealth of knowledge and experience to the table, having worked with a variety of companies and industries. They have a deep understanding of the...

The Power of Communication in Leadership

Effective communication is a critical component of leadership. A leader who is able to communicate their vision, goals, and expectations clearly and effectively is better equipped to achieve success. Good communication builds trust and creates a positive work environment, which is essential for the success of any team. One of the key aspects of effective communication is the ability to listen. Leaders who are good listeners understand the perspectives and needs of their team members....

Which Generation is Shaping Housing Today?

You’ve probably heard that millennials are entitled, disengaged, broke, unemployable, addicted to taking selfies and perpetual renters. You know what? That is all WRONG! There are a million myths surrounding the millennial generation, and I’ll be busting many of them during the International Builders’ Show education session, “The Great Debate: Millennials or Boomers?” In this session, we’ll attempt to answer the question, “Will it be the millennials or the boomers who shape our cities and...

Spotlight on Jeff Rutt: Friend, Home Builder and Philanthropist

The saying, “give a man a fish and feed him for a day; teach a man to fish and feed him for a lifetime” always rings true to me. Through raising my three children and coaching their sports teams, I always try to keep in mind that teaching them, instead of doing for them, impacts them for the better. They will remember these lessons for the rest of their lives. It takes a village to...