Digital Transformation Leader in Marketing, Revenue and Strategic Growth
Branding is a crucial aspect of any business, and a lot of people often use the terms “brand” and “branding” interchangeably. However, there is a distinct difference between the two terms, and it’s important to understand the difference to effectively build a strong brand. Brand refers to the intangible elements of a business, such as its reputation, customer perceptions, and values. A brand is the sum total of all the experiences and interactions a customer...
In today’s competitive business world, having a strong marketing strategy is crucial to success. As a business owner, you may struggle to find the time, resources, and expertise to develop and execute a comprehensive marketing plan. This is where a fractional chief marketing officer (CMO) can help. A fractional CMO is a marketing professional who works with several companies on a part-time or project basis. Here are some of the benefits of hiring a fractional...
In today’s digital age, having a website is crucial for any business or individual looking to establish an online presence. However, simply having a website is not enough to ensure success – you must also make sure that it is optimized for search engines to improve its visibility and attract potential customers. Enter search engine optimization (SEO), the process of improving the quality and quantity of website traffic by increasing the visibility of a website...
Data is being generated at an unprecedented rate in today’s world, making it imperative for organizations to be able to analyze and make decisions based on this data. The use of analytics in decision making has become essential for companies to stay competitive, make informed decisions, and drive growth. One of the key benefits of using analytics in decision making is that it provides organizations with a clear picture of what’s happening within the company...
Marketing is a critical aspect of any business. It increases brand visibility and outreach to potential customers. For this reason, many companies hire marketing experts or consultants to develop effective marketing strategies that drive growth and profitability. Companies should consider hiring a marketing expert. Expertise and Experience: Marketing experts bring a wealth of knowledge and experience to the table, having worked with a variety of companies and industries. They have a deep understanding of the...
Marketing automation refers to the use of technology to automate repetitive marketing tasks, such as email marketing, social media management, and lead generation.
In a few short months, I’ll be back to Vegas. I was selected to present two education sessions at the National Association of Home Builders (NAHB) International Builders’ Show (IBS), the world’s largest light construction show. Last year, the show was attended by 75,000 attendees! This year has been a whirlwind; and this trip to IBS (January 20-22) will be the culmination of a full year of hard work on a pursuit that I LOVE:...
I’m offering a FREE webinar this week on Wednesday, April 11 from 2 – 3 p.m. eastern time, so register to get the 411 on 4-11. The webinar is through NAHB’s Webinar Wednesdays and the title is Generate Leads and Sales with Internet Marketing. Is your website generating all the leads and sales it should? For the average housing professional in today’s market, the answer is no. Yet your website is the single most important...
I wrote about this Marketing Sherpa Search Engine Optimization chart on our website in an Effective SEO Objectives post, but I did not want people who follow this blog to miss out on this chart or that article. The information is very interesting when you consider what B2B and B2C companies are trying to accomplish relative to their SEO strategy. It seems that more and more companies are beginning to blend their SEO, marketing, public...
I was recently interviewed on BuilderRadio.com on the topic of Internet Marketing and Social Media. The approximately 20 minute conversation focused on the value, tactics, and strategy for companies to use the internet effectively when managing their online reputation, image, and company brand. More companies are transitioning their marketing expenses from traditional advertising to online resources, but have understanding what to do and where to be. Click here to visit the page where you can...