The saying, “give a man a fish and feed him for a day; teach a man to fish and feed him for a lifetime” always rings true to me. Through raising my three children and coaching their sports teams, I always try to keep in mind that teaching them, instead of doing for them, impacts …
Spotlight on Jeff Rutt: Friend, Home Builder and Philanthropist Read More »
Robert Denk, the Assistant Vice President for Forecasting and Analysis or NAHB addressed the NSMC and IRM Board of Trustees about the state of the National Housing market. It was a very interesting presentation that showed stability and growth in the market. We are not out of the woods yet, but we are going to …
I was recently interviewed on BuilderRadio.com on the topic of Internet Marketing and Social Media. The approximately 20 minute conversation focused on the value, tactics, and strategy for companies to use the internet effectively when managing their online reputation, image, and company brand. More companies are transitioning their marketing expenses from traditional advertising to online …
Do you wish you heard everything you could have at the International Builders Show in Las Vegas last month? All about NEW and EXCITING technologies and ways to find buyers? Well, you are in luck. Four internet marketing experts are delivering a seminar at the Greater Atlanta Homebuilders Association on February 26, 2009. Don’t miss, …
My “Internet Tracking – What your Website Visitors are Telling You!’ seminar I gave with Kathie McDaniel, Director of Marketing and Advertising at Highland Homes, was extremely successful. We had over 120 people in the room learning about how to effectively track their marketing budget to determine ROI. As the chart here shows, Highland was …
I’m presenting Internet marketing at the International Builder’s Show in Vegas next Thursday, Jan. 22 at 3:30 p.m. My seminar, “What Your Internet Visitors are Telling You” is part of the NEXT Build tract. Fellow MIRM Kathie McDaniel of Highland Homes is presenting with me. We will show how savvy home builders can maximize online …
I have over 20 years’ experience helping companies go through their digital transformation for Marketing, Revenue and Strategy. Are you ready to grow to that next level and change related to marketing, brand, automation or other tactical efficiencies. I have managed global marketing teams, and I take pride in helping companies set and achieve their goals.