Tagged: Social Media

I’m in the Chicago Tribune again!

I have been quoted a second time in the past 6 weeks by authors of the Chicago Tribune! Both articles are about the Chicago real estate market, but differ only on the comparison topic.  As a leading national expert on real estate, social media, Generation Y, Internet marketing and SEO, I am often published and quoted…there are really not many people in the country with a real estate background (Realtor and licensed Broker in two...

Using Social Media in your Workload

Using social media during the day for business purposes while making sure your efforts are both effective and efficient is a challenge.  This week I wrote a post on mRELEVANCE that discusses how to keep focused on this challenge. Effective social media means making sure you have the proper goals in mind when determining key performance indicators.  Are you trying to become your industry’s most credible resource and trying to be found on multiple sites...

BuilderRadio Interview

I was recently interviewed on BuilderRadio.com on the topic of Internet Marketing and Social Media. The approximately 20 minute conversation focused on the value, tactics, and strategy for companies to use the internet effectively when managing their online reputation, image, and company brand. More companies are transitioning their marketing expenses from traditional advertising to online resources, but have understanding what to do and where to be. Click here to visit the page where you can...

Quoted in an Article

I was quoted in this article about tracking internet marketing social media, an article that was published in Builder Homesite’s InSight Box. The article talks about several of our clients who have been extremely successful using our services to marketing their homes and products online through social media. One of these successful clients, Florida home builder Highland Homes, has been so successful that their November, December and January sales have been almost double what they...

What you missed at IBS

Do you wish you heard everything you could have at the International Builders Show in Las Vegas last month?  All about NEW and EXCITING technologies and ways to find buyers?  Well, you are in luck.  Four internet marketing experts are delivering a seminar at the Greater Atlanta Homebuilders Association on February 26, 2009.  Don’t miss, again, what you were not able to see in Vegas. Carol Flammer, Kelly Fink, Dina Gundersen, and I will share...

Successful Internet Tracking Seminar

My “Internet Tracking – What your Website Visitors are Telling You!’ seminar I gave with Kathie McDaniel, Director of Marketing and Advertising at Highland Homes, was extremely successful.  We had over 120 people in the room learning about how to effectively track their marketing budget to determine ROI. As the chart here shows, Highland was able to use mRELEVANCE’s tracking methods to determine what was effective, they were able to reduce their marketing budget by...