Digital Transformation Leader in Marketing, Revenue and Strategic Growth
On May 6th, 2010, I was fortunate enough to deliver a social media webinar for the Environmental Protection Agency’s Indoor airPLUS program. The seminar, which can be found on the EPA’s website, discussed both the importance of social media from a marketing standpoint and the significance of creating a strategy and implementing social media in a thoughtful and effective program…after all, internet marketing and social media is still MARKETING – and the key is to...
I was recently interviewed on BuilderRadio.com on the topic of Internet Marketing and Social Media. The approximately 20 minute conversation focused on the value, tactics, and strategy for companies to use the internet effectively when managing their online reputation, image, and company brand. More companies are transitioning their marketing expenses from traditional advertising to online resources, but have understanding what to do and where to be. Click here to visit the page where you can...
I was quoted in this article about tracking internet marketing social media, an article that was published in Builder Homesite’s InSight Box. The article talks about several of our clients who have been extremely successful using our services to marketing their homes and products online through social media. One of these successful clients, Florida home builder Highland Homes, has been so successful that their November, December and January sales have been almost double what they...
Do you wish you heard everything you could have at the International Builders Show in Las Vegas last month? All about NEW and EXCITING technologies and ways to find buyers? Well, you are in luck. Four internet marketing experts are delivering a seminar at the Greater Atlanta Homebuilders Association on February 26, 2009. Don’t miss, again, what you were not able to see in Vegas. Carol Flammer, Kelly Fink, Dina Gundersen, and I will share...
My “Internet Tracking – What your Website Visitors are Telling You!’ seminar I gave with Kathie McDaniel, Director of Marketing and Advertising at Highland Homes, was extremely successful. We had over 120 people in the room learning about how to effectively track their marketing budget to determine ROI. As the chart here shows, Highland was able to use mRELEVANCE’s tracking methods to determine what was effective, they were able to reduce their marketing budget by...
I’m presenting Internet marketing at the International Builder’s Show in Vegas next Thursday, Jan. 22 at 3:30 p.m. My seminar, “What Your Internet Visitors are Telling You” is part of the NEXT Build tract. Fellow MIRM Kathie McDaniel of Highland Homes is presenting with me. We will show how savvy home builders can maximize online exposure and keep visitors on their Web sites longer by tracking web site visitors (and understanding tracking reports). Effective Web...